Even a big company has to focus on the small things
Role
I was a Jr. Account Executive for two projects for Pepsi - one being a trade show, and the other supporting updates in their backend system.
Background
1. PepsiCo had a tradeshow they wanted to hold virtually (something that only a few companies had attempted at the time due to COVID)
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2. Manual updates on their backend system for changes and additions of new products available for B2B would be my agency's responsibility.
The Ask
1. Help manage and kickoff a virtual tradeshow, as well as analyze the results.
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2. Upload and change content on their consumer facing site in a timely manner.
Strategy
1. We put together a detailed plan of everything that goes into a tradeshow and how we could make it virtual. We then had to have several meetings with 3rd party vendors to ensure website analytics would be tracked, the timing of real-time speakers, and all content would be available for download and advertising through emails about the upcoming show.
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2. Understanding the SOP document and staying up to date with the recent changes.
Deliverables
1. A virtual tradeshow that left the client comfortable and confident in my agency's abilities. You can view the virtual page here: https://sodastreamproshow.com/
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2. Being able to make updates in Pepsi's backend system that accurately reflected on the live site whenever the client had a need.
1. There are a lot of small things that you have to think about during any kind of project. It is never as simple as going from point A to point Z, there are usually 24 other points you have to go through to get to the final product.​
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2. Sometimes you just have to try anything and everything. Backend systems are awesome when they work, but a pain when they don't. Having the resilience and determination to keep moving forward when things don't work will not only help you learn, but will keep the client happy.