How can We stand out, but stay true to who we are?
Role
I helped lead their first campaign with my agency after we won them as a client.
background
Orrington Farms was looking for a new agency to support their upcoming work, and my agency was chosen. this meant that everyone had to get a lot of work done in a short amount of time to be ready for the holiday season.
The ask
Orrington Farms wanted to have a campaign running during the holiday season, and they wanted it to be consumer facings, as opposed to B2B.
strategy
We used social and Google, as those channels can have assets live and running quicker than securing other forms of media. We then gathered and audited all of the client's assets they provided so we could see everything we were working with.
deliverables
See below for a few samples of the work we created:
What I learned
1. When things are time sensitive - you have to be precise and ask questions upfront. It doesn't help to run around and create chaos when chaos isn't needed. Taking even a minute here and there to breathe and understand what is being asked is better than moving in one direction only to pivot halfway through.