In my management communication class, we were given the opportunity to write a business article about any topic we wanted. I instantly knew what I wanted to write about. The one thing that has always interested me is the way an entire generation (even while individuals live across the world) is able to value the same things. And being the advertiser I am, I wanted to connect my research on Generation Z to advertisers and marketers. Below is my article in its full glory, not include: the hours and hours spent on drafts, edits, and research. My article was published in BYU's Marriott Student Review magazine, and can also be seen here: https://scholarsarchive.byu.edu/marriottstudentreview/